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Cubro, in association with HUR, brings world-leading exercise solutions to New Zealand. Designed specifically for seniors, supporting lifelong strength.

About us

Muscular strength for aged care

HUR by Cubro provides senior-specific exercise solutions designed to support residents in care homes and retirement villages. This range of specialised fitness equipment offers elderly users enhanced safety, with features like adjustable resistance and range limiters to minimise injury risk. It’s easy to use, promoting independence through machines that don’t require users to adjust settings mid-session. The equipment is designed to improve muscle mass, balance, and strength, helping to maintain mobility and independence.

 

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Independence
Support for seniors to train on their own, fostering independence.
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Performance and motivation
Simplified usage and improved results for a more effective training experience.
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Empowerment and confidence
Encouraging seniors to take control of their health and well-being.

Product range

A key focus 

Falls prevention is a critical issue affecting seniors in New Zealand. With HUR’s advanced equipment, we aim to reduce the risk of falls and contribute to a safer, healthier aging population. Together, we are addressing the growing need for effective solutions that prevent falls, which remain a significant challenge in the healthcare system.

New Zealand Statistics

Falls prevention

For seniors, muscular strength is directly connected to functional ability and balance control, both of which help in the management of daily activities. Research indicates that the correct type of resistance or muscular training helps maintain functional ability.


Strength and balance training have been shown to help decrease the number of falls and resulting injuries by between 15 and 50%.  

33

%

Of people aged 65+ will experience a fall each year

18.75

%

The projected % growth in the number of New Zealanders aged 65+ by 2028

66.7

%

Aged 80+ experience falls annually

74

%

Of trauma admissions to hospital aged 65+ are due to falls

Key elderly benefits

Disease management
Strength training can be a crucial component of disease management. With these exercise solutions, you can help your residents combat chronic disease, improve their quality of life, and avoid injuries.

Fall reduction

HUR studies have shown that a progressive resistance training program using HUR equipment, plus balance exercises, have reduced the rate of falls by 55%.

Improved quality of life 

• Slowing physiologic changes of aging
• Optimising age-related changes in body composition
• Promoting psychological and social well-being
• Managing chronic disease
• Reducing the risk of physical disability
• Increasing longevity
• Increasing bone mass
• Reducing the chance of developing osteoarthritis